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Rue des Petits (‘The Street for the little ones’ in French) is an online boutique offering a cherry-picked and exclusive selection of young, up-and-coming European designers, so that looking for the unique and perfect gift or treat for your little ones is made much easier for you!

‘I only offer what I like‘… I have chosen timeless chic, modern brands with a retro twist, a soft and enchanting ‘je-ne-sais-quoi’. All products are made with love by passionate crafts people, thriving for quality, who have dedicated lots of time, energy and their savoir-faire to create their own brand. It is an amazing pleasure and privilege to be introducing some of these brands to the UK for the first time. Regularly, I will introduce new designers, as I discover them, to the world of Rue des Petits. So watch this space!

I have tried to make your life easier by putting together inspiration pages, collection pages to help you combine products to find special and unique gifts. And what a nice way to create a baby gift set by adding a matching accessory for the mum… And if you need help, I am happy to do so with free personal shopping services!

And because I fell in love with the English tradition of beautiful packaging and hand written cards, you will find different packaging options, so that you don’t have to run for ribbon and cards once you receive your parcel!

Now please, wander in Rue des Petits designers boutiques to find chic babies essentials: muslin pads, sleeping bags, bath towels, bibs or soft toys; lovely accessories and home decorations: cushions, wall stickers, music dolls, prints or blankets as well as perfect treats for mums. 

Don’t hesitate to get in touch if you have any brand recommendations for me!

From Hampstead with love,



Ps: And a very special thank you to Charlotte from Esther & Lucien who has been working with me on all the website illustrations and gave birth to Les Petits just as I was imagining them!