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Entertaining and astute objects to be taken everywhere and used anytime you have a free moment to spend with your kids. From now on when you are waiting at the doctor’s surgery, in the queue or on a train, instead of taking out your mobile phone, take out your Minus! Behind Minus are 2 women and mothers, Julie & Alexandra who decided to inspire moments of togetherness between adults and children through fun and educational activity booklets and discussion kits.